In case you haven’t heard by now, one of the best reasons to be on Twitter when it comes to following NHL players was taken away Wednesday. Phoenix Coyotes Forward Paul Bissonnette’s Twitter account (Twitter handle – paulbiznasty) went dead Wednesday after a derogatory Tweet was posted and aimed towards Free Agent Forward Ilya Kovalchuk.
Instead of summing up the events Wednesday, check out the original article from Pro Hockey Talk’s website written by James O’Brien.
As much as I love the trash talking by Bissonnette he crossed the line with his derogatory comments about Kovalchuk. It doesn’t matter if Kovalchuk and his lack of a bonified NHL skill set is going to become grossly overpaid by either the Kings or the Devils. Nor does it matter that Kovalchuk’s contract will indeed become a Yashin-esque weight around the neck of whatever franchise signs him (It will. It is going to happen at this point in time).
No, the problem here is what he Tweeted was more than likely something that’s normally said on the ice but was taken into the public realm.
The problem is when trash talking moves off the ice and into a bigger realm like on Twitter, different rules apply. The spirit of the trash talking is the same. However, the execution of the trash talking in the public realm must be done without personal attacks as Bissonnette did in this case.
I agree with Justin Bourne’s Tweet in the Pro Hockey Talk article in the sense that Bissonnette’s attitude is exactly the kind of thing the NHL needs to market themselves better. Bissonnette’s Twitter account was quickly becoming a very popular destination for not just Coyote fans but NHL fans themselves. Bissonnette brought a human and personal face of not only an NHL player but it gave NHL fans a glimpse into an pro athlete’s life. A life that was free of canned comments and other pre-rehearsed answers that are normally found in the day to day workings of a professional sports team during a regular season.
NHL fans LOVE this kind of stuff!
Based on past experiences with other players around the league who have done somewhat similar things as Bissonnette did with his Tweets, one can more than likely conclude that the Phoenix Coyotes not only made Bissonnette aware of his mistake but probably made him shut down his Twitter account as well.
If this is indeed the case, it’s the wrong course of action for the Coyotes to take.
Don’t get me wrong, what Bissonnette said was wrong in reference to his personal attack on Ilya Kovalchuk.
However, making him pull the plug on his Twitter account (if that is indeed the case) is not the correct solution to this situation. What needs to be done is to have members of the Coyotes front office along with the Coyotes PR staff sit down with Bissonnette and give him a crash course in what is and is not acceptable for NHL players to say publicly via Twitter. I’m not talking about heavy censorship or micromanagement but just educate him that personal attacks via social media are not acceptable. A personal apology to Ilya Kovalchuk might be in order as well….then again, probably not. Settling it on the ice is probably the best way to go about it.
It’s fortunate that, in this case, one of the huge drawbacks of Coyotes coverage in the greater Phoenix area is the the lack of media available to cover the team at this time of year.
Why?
This drawback has turned into a huge bonus for the Coyotes. Had this been an NHL market like Vancouver, Montreal, or even Toronto this incident would have easily been in the headlines for days and the Coyotes would have been put under huge media scrutiny like Vancouver Canucks Defenseman Shane O’Brien has over the past few seasons.
In this market, stories and situations like these are going to blow over very, very quickly due to the lack of local media attention on the Phoenix Coyotes in the off-season.
Now, where to move forward from here….
Sadly, Phoenix Coyotes fans have probably seen the last of ‘paulbiznasty’ on Twitter. If this is the case it would be a HUGE mistake for the team and the NHL. In a short amount of time Paul Bissonnette has become one of the best people to follow on Twitter. He’s been growing a great grassroots base of fans from across the NHL.
Look at a few examples of the feedback from NHL and non NHL people about how they love his tweets:
Actor/Comedian Tom Green:
http://twitter.com/tomgreenlive/statuses/18392217467
@PaulBizNasty Let’s do it! I’m on tour so we will have to find a good time when I am back in LA. Yes. Everybody follow @PaulBizNasty
Mike Commodore of the Blue Jackets
http://twitter.com/commie22/status/16356783131
By the way @PaulBizNasty is Paul Bissonette from the Coyotes…new on twitter. Help him out. Good guy.
Bob McKenzie of TSN:
http://twitter.com/TSNBobMcKenzie/status/18492998430
@PaulBizNasty rapidly becoming one of faves on Twitter.
The Coyotes have been getting free publicity and exposure from his Tweets leading up to his Kovalchuk Tweet.
Let me say this again with more clarity.
THE COYOTES HAVE BEEN GETTING FREE PUBLICITY FROM BISSONNETTE’S TWEETS.
FREE.
Money may be tight with the team but shutting down his Twitter account is not something the Coyotes can afford now can they? To keep this account shut down would be a practice in idiocy and an EXTREMELY poor business practice.
Now is not the time to shut his account down. Let him re-open it and continue doing his thing. What’s the worse thing that can happen? More people wanting to come to Phoenix Coyotes games at home and on the road?