I wanted to spend the majority of yesterday watching the events of the Phoenix Coyotes head coaching soap opera unfold before writing this article. This is because when former Coyotes Head Coach Wayne Gretzky posted this statement on his website, and because of the wording of said statement, I knew I was in for an interesting day.
A little background about me first…
My expertise is analysis of Hockey and the breaking down of every possible aspect of a game or story. I’ve been doing this type of analysis for quite sometime (about 6-7 years now) on a couple of Hockey forums (I post on this hockey forum regularly as the username ‘Dolemite’). Based on my experiences and knowledge of how the NHL (From a public perspective. I don’t claim to be an ‘NHL insider’ at all) and the US/Canadian hockey media works, I knew that a new head coach would be announced within 36 hours of when Gretzky posted the statement on his website.
As the day wore on, I read/watched Tweets, articles, and video from many and various Hockey media types across North America.
With every article or statement I read, one theme kept coming up again and again with the media types:
None of them could understand how such a great guy like Gretzky could be treated in such a manner as he was over the past few weeks.
Now let’s be clear here.
No one has ever questioned his character in how the series of events, leading up to yesterday, have unfolded.
The thing that the hockey fans/media/players don’t understand is that even though Wayne Gretzky may be a great guy with great character, he ran the Coyotes into the ground with poor business decision after poor business decision.
Gretzky was given the keys to a proverbial brand new car in the Coyotes (on June 2, 2000) and by the time September 24th, 2009 came around he returned the proverbial car so badly damaged that it was hardly drivable and it’s almost to the point to where the proverbial car is beyond repair.
Examples
What I want to do here is provide a few examples of how Wayne Gretzky drove the team into the ground.
June 2, 2000 is when Wayne Gretzky was named not only a Managing Partner of the Coyotes but he was also placed in charge of all hockey operations.
Ok. Re-read this everyone.
He was placed in charge of ALL hockey operations for the Coyotes on June 2, 2000.
This means he was responsible for everything that had to do with the running of the Coyotes.
Let’s look at some of the decisions that were made on Gretzky’s watch:
1) A string of head coaches, some of which had no business being a head coach.
2) August 28, 2001 to April 11th 2007 – Gretzky’s agent and friend, Mike Barnett, was hired as the GM of the Coyotes.
Barnett was responsible for signing this string of duds:
- Signing heavyweight Forward Georges Laraque WITH a ‘No Trade Clause’ (NTC). Laraque was brought into Phoenix as a player who could punish opponents…that was until Laraque caught a bad case of ‘I have offensive skills and I can score’-itis.
- Ed Jovanovski – Signed the defenseman to a five year contract paying him $6.5 million dollar each year WITH a NTC. “He was the player we wanted,” Gretzky said after the signing.
- August 2006 -Accepting arbitration for Ladislav Nagy when he should have let him go.
- Mike Ricci – Signed a once great player that was WAY past his prime. Ricci managed to only play 85 games in two seasons with the Coyotes.
- Trading away Daniel Briere for Chris Gratton.
- Signed Jeremy Roenick for a second tour of duty with the Coyotes. Roenick carried his bad partying habits he picked up with the LA Kings (where he reportedly picked up an all access pass to the Playboy Mansion while with the Kings) onto Phoenix.
3) In the first years of the Coyotes in the desert, a scouting staff that was far from competent. This was supposedly resolved under Barnett’s tenure. During the time Barnett was with the Coyotes the team didn’t show any sign of improvement until he was relieved of his GM duties in April of 2007.
4) August 8th, 2005 – Gretzky Names himself Head Coach of the Phoenix Coyotes
May 31, 2006 – Re-signs himself to a 5 year contract extension.
This was the worst decision that Gretzky made during his tenure.
Allowing someone with zero coaching experience to become a Coach of an NHL team is something that would never happen on any other NHL team. None. Zero. Even Hall of Fame Goalie Patrick Roy started his coaching, GM and c0-ownership desires in the Minor Leagues:
http://www.remparts.qc.ca/eng/index.asp?page=operations_hockey
This is what Gretzky should have done if he wanted to run his own show before moving onto the NHL.
Why Gretzky deserves all the flack he’s getting in the media
Gretzky had been given MORE than enough time to show some sign of progress with the Coyotes but there had been none while losing tons of money in the process.
This is also why Coyotes owner Jerry Moyes should have removed Gretzky a LONG time ago as the financial losses mounted with the team. No other owner in the NHL would have stood by and let these losses mount like Moyes did.
Now here’s the point that many Hockey pundits or fans may not understand about why Gretzky deserves the flack he’s getting:
If something isn’t working correctly in business, you put personal feelings aside and make a business decision to make the business run correctly. Furthermore, one of the basic laws of running your own business is that you NEVER hire friends to run your business. You find the best possible experts in their given fields and allow them to do their jobs to the best of their abilities.
Let’s be honest here. The public perception of Gretzky’s tenure in Phoenix is not that of a hockey businessman or a Front Office talent. The public perception of Gretzky’s years in charge of the Coyotes Hockey Operations is that of a kid who ran his team like he was playing EA’s ‘NHL 10′ on the X-Box.
Food for thought: What if Gretzky had run Team Canada in the 2002 Olympics the same way he ran the Coyotes?
Sorry Wayne, I’m sure you are a great guy as many of you colleagues, friends and former teammates have attested to over the past few months. However, you made TONS of HORRIBLE business decisions over the years that directly effected where the Coyotes are right now. Teetering on the edge of moving to God knows where.
Like Mark Messier’s tenure in Vancouver, your time in Phoenix will always be a black mark on what is a storied and unparalleled career in Hockey.
So what can Wayne do now?
Well, first we all need to see if all this damage that has been done to the Coyotes is going to cost the city their team today (the Bankruptcy Court should make its ownership ruling today).
After that?
Gretzky should go back to something that worked for him in the past. Find a way to parallel his success when he was Executive Director of Team Canada for the 2002 Winter Olympics with the Coyotes.